The Essential Guide For Local Business Owners & Marketers For Todays Modern Marketing - 'SoLoMo'
If you’re a business owner or a marketer, you would have to have your head under a rock, not notice that old traditional methods aren’t having the effect they once did a decade ago. Yes, and now we are talking about SoLoMo! Customer expectation and where and how they are buying has completely changed over [...]
Here’s a great graphic that was put together by the Nielsen Group. It takes you inside each layer of the ‘SoLoMo’ eco-system and defines what today’s modern and always connected consumer is up to, you can integrate their findings into your marketing and capture back some of the control that has been lost by today’s [...]
According to the presenters at the Geo-Loco Conference held in San Francisco SoLoMo is now officially the new label for the modern, connected consumer. Executives from Google, Facebook and Starbucks were among the few who talked about the convergence of Social, Local and mobile platforms and how how consumers are being transformed and how it [...]
Well I’ll tell you what it stands for if you don’t already know! It stands for… SoLoMo = Social | Local | Mobile… and it could be the biggest revolution our generation… you and our kids will ever go through. It’s still in it’s infancy, just a baby in comparison to what it’s about to [...]